Pomanjkljivo oblečena dekleta in »cringe« sporočila: Ukrajinska vojska prepričuje ljudi, da je »kul biti v vojni«

Ukrajinci so vse bolj previdni glede vpoklica, vojaške enote po vsej Ukrajini pa tekmujejo med seboj, da bi zapolnile svoje izčrpane in osiromašene vrste.

Imagine going to the gym, getting arrested and sent to the front lines to die.

Welcome to Zelensky's Ukraine. pic.twitter.com/P8YUV8wH0o

— Aussie Cossack (@aussiecossack) October 12, 2024

Da bi se bolje bojevali, morajo vojno najprej prodati ljudem, pri čemer imajo nekatere brigade (ki se ne morejo več zanašati na nacionalne naborne centre) precej kontroverzne metode, piše ameriški Washington Post.

In a bid to "attract recruits, who are increasingly in short supply", Ukraine's 3rd Assault Brigade is running an ad campaign campaign featuring "scantily clad models gripping pistols and straddling soldiers," the Washington Post reports.

The Post declines to mention that the… pic.twitter.com/BBnLkLxpPo

— Aaron Maté (@aaronjmate) October 14, 2024

Od deklet na tankih v petah in kratkih hlačah, pošpricanih z milnico, do manekenk v kratkih krilih, ki sedijo na motorjih vojakom v naročju, tako ukrajinska 3. jurišna brigada upa, da bo z novo kampanjo privabila več nabornikov.

Hegemonic militarized masculinity and sexism often go hand in hand. The best example of this in today’s Ukraine is the 3rd Assault Brigade (Azov movement). Its public communication involved numerous misogynistic incidents, presented as “army humor.” For example, some fighters… pic.twitter.com/ESZUK3XAfp

— Marta Havryshko (@HavryshkoMarta) October 12, 2024

»To je sodobna vojna, ki od nas zahteva večjo odprtost.

Moramo komercializirati in prodajati idejo, da je kul biti v vojski,« je povedala poveljnica medijske ekipe brigade Hristina Bondarenko.

It's common knowledge that oppressed people can internalize oppressive ideas and side with their oppressors. That's why we have misogynistic women, Blacks who blame their own people instead of combatting systemic racism., etc. Regarding the poster you mentioned - I am against…

— Marta Havryshko (@HavryshkoMarta) October 12, 2024

Glavni snovalec kampanje je želel ostati neimenovan (zdi se, da z razlogom), a je poudaril, da je njihov cilj, da idejo o prijavi v vojsko »vnesejo nekakšno lahkotno razpoloženje«.

The 3rd Assault Brigade is led by neo-nazi and founder of Azov, Andriy Biletsky. He was also a cofounder of the Social-National Assembly, an ultranationalist neo-nazi party. https://t.co/Rn5tyd3vIQ pic.twitter.com/tyT50tqwga

— Podcast for the New American Century (@PNACpod) October 14, 2024

»Ljudje mislijo, da je to nekakšen trik, da jih spravimo v brigado in jim damo bajonet za boj v jarkih.

Hoteli smo povedati, da vojna ni vedno samo kri in smrt in fantje, ki se borijo.

Včasih se preprosto sprostiš in se učiš«, je poudaril.

On 23 Aug. 2024, in Vilnius, “In Storms of Steel” was opened with the support of the Ukrainian Embassy in Lithuania. The author of the project is the 3rd Assault Brigade (Azov). At least two of the photos that are part of the exhibition portray Division Waffen SS Galicia but have… pic.twitter.com/9aaK64x3vu

— Marta Havryshko (@HavryshkoMarta) October 14, 2024

Ko so se v začetku oktobra po Ukrajini pojavili oglasni panoji s pomanjkljivo oblečenimi dekleti, so bila mnenja deljena.

Telling photo.
“Kolovrat,” the commander of the 1st assault battalion of the 3rd Assault Brigade (Azov), is visiting the opening of the photo exhibition of his brigade at the Kyiv History Museum on 27 Sept. 2023. The exhibition title is “In Storms of Steel” (borrowed from Ernst… pic.twitter.com/ePEZkCWIbg

— Marta Havryshko (@HavryshkoMarta) October 14, 2024

Po poročanju ameriškega časnika so uporabniki družbenih omrežij fotografije »modernih pinup deklet« označili za »zlohotne« in »seksistične«.